Lingua East

People should hear your ideas, not your accent.

Category: services

What Sets Lingua East Apart

We believe everyone who wants to learn should be able to speak English fluently, without fear. Lingua East delivers in-person accent modification and speech training services to individuals in and around Charlotte, NC. Our speech trainer is a licensed, certified speech-language pathologist. She is fluent in Spanish, so she understands the struggles of communicating and living in a second language, as well as the challenges of being understood by native speakers of that language. Effective communication in a second language is attainable with the right training and practice. However, it’s hard to do on your own.

At Lingua East, we are committed to providing clients with quality speech training services. Our services are designed with a focus on working on the sounds and aspects of English that you need; there is no standard approach. With one-on-one attention and personalized training plans, every client receives a practice plan individualized for their busy schedule, with the aim of maximizing benefit from every training session for improved English communication in a variety of settings and with a variety of listeners.

Speech training services are based on the Compton Pronunciation of English as a Second Language (P-ESL) program, with adjustments made to modernize the outdated material to better suit clients wanting to learn useful English for today’s world. We make use of graphic displays of the speech signal in the form of spectrogram technology so you can see your speech on a screen. Clients often find this much more helpful than simply talking about what we hear. This matters, because sometimes, speakers with different language backgrounds hear sounds differently. At Lingua East, our expert speech trainer takes an individualized approach to each and every client, selecting the methods that will increase their success in speech training.

Learning a second language, especially English, is not an easy task. It takes courage to speak up, especially in uncomfortable situations. At Lingua East, we want to guide you to confident communication in English so you can be understood in a variety of situations. Our one-on-one services are designed with the individual in mind, and maximized for client success. We believe that everyone has something worth communicating. Lose the fear of communicating with native speakers in English, and let them hear your ideas!

If you liked this article, you might also like these:

20 Reasons to Work on Your Accent

Accent Modification Services at Lingua East

8 Confidence-Boosting Tricks for Better Communication

Chipping Away at an Accent with an SLP

If you read my site, you might find the term ‘SLP’ used quite a bit. An SLP is a speech-language pathologist, a person who has completed a master’s degree in communication sciences and disorders, speech pathology, or another similarly-named program. Here I explain why when you need quality accent modification services (or other communication enhancement services, for that matter), it’s a good idea to look for a speech trainer who is an SLP, a speech-language pathologist.

A certified SLP is a person who has received the Certificate of Clinical Competence from the American Speech, Language, and Hearing Association (ASHA). You might see the letters CCC-SLP after their name. I am a certified SLP, which means that I have a master’s degree in Communication Sciences and Disorders and that my first year or so of work was under the supervision of an experienced and knowledgeable SLP.

Anyone can market themselves as a speech coach, and there are quite a few speech coaches peddling accent modification services who are not certified SLPs. Some of them are very good at it, but not all of them have engaged in the rigorous study of the sounds of speech, language learning, motor speech patterns, and what it takes to change the sounds of speech. These are all topics of speech pathology, and they are all topics that your speech coach should be intimately familiar with.

If you’re looking for a certified SLP to provide you with accent modification or other communication skills training services, you have several options to search. The first, and perhaps the most obvious, is Google. You can google the services you are looking for and your geographic area. Then, you can weed through the results to see which speech trainers are SLPs and which came to the profession from another field.

If you are unsure if your Google results are certified SLPs or not, you can verify their certification at the ASHA website. You will need their first and last names, their state, and the country to perform this check. Click here to verify a speech trainer’s certification.

A more targeted way to search is to search the CORSPAN database[1]. CORSPAN stands for the Corporate Speech Pathology Network, and it is an international organization of certified speech-language pathologists who provide accent modification, public speaking, presentation skills, voice training, and other communication skills training. At you can search for a speech trainer in your geographic region.

Something worth noting about CORSPAN is that it is a membership-based group. There are many more speech trainer SLPs in the world than are in the group, but the group provides an easy way to find a qualified speech trainer in your area. Because one of the requirements for membership in CORSPAN is being a certified SLP, it is more reliable than Google.

Changing an accent is not just an art, it is a science. Groups of speech sounds are interrelated in many ways, and some are a lot easier to change than others. With an individualized plan carefully laying out the speech sounds to address and the order in which to address them, an English speaker with an accent has the best chance at making lasting changes and getting the most bang for his/her buck.

[1] In the nature of full disclosure: I serve on the board of CORSPAN, so I am biased here. However, it is the only group of its kind, and the members are passionate about what they do.

Cultural Communication for Exceptional Service

Human relationships are the source of business success. These relationships can happen in many places. They occur among staff members, they develop between your company’s representatives and guests, and they serve as the backbone of customer referrals. The human connection is the most valuable part of your business.

Every facet of business matters. To succeed in business, one must be constantly striving, working to improve in every area without leaving any aspect of the business behind to stagnate. That’s why it is so important to work on communication skills. There is always space for improvement.

Every facet of business matters.

Every facet of business matters.

Consider the hotel industry. Hotel employees deal with guests from all over the world, perhaps with the majority of visitors coming from one or two foreign countries. Operators work very hard for years to select the best quality linens and furnishings for the accommodations, and staff works tirelessly around the clock to provide guests with other special features that make a stay at the hotel an unforgettable experience.

What so many business operators overlook, unfortunately, is the crucial importance of communication skills. After all, hotels and other service-oriented businesses rely on the customer experience more than anything else. Customers can experience the best in activities and accommodations, but if their interactions with staff are less than stellar, then they will be significantly less likely to refer others to the hotel.

Negative experiences are memorable.

Negative experiences are memorable.

Negative experiences are memorable. Studies show that we remember them more than positive experiences, and with greater detail[1]. In fact, guests are more likely to talk about their negative interactions with the staff than they are to rave about the excellent quality of the Egyptian cotton bath towels or the LED temperature controls for water fixtures in the bathroom. We have to work harder to provide memorable positive experiences.

Particularly when dealing with guests from other cultures, we come up against cultural expectations that we often do not even know about. These cultural expectations can occur in the unlikeliest and most mundane of interactions, such as a server checking on dining guests. When these expectations are violated, people notice, and they remember.

The best way to prevent individuals from your organization from inadvertently violating guests’ expectations is to educate yourself in cultural communication. Just as you make an effort to stay on top of industry news through publications, networking, and working with consultants, if you are in a service industry behooves you to work on communication skills. Especially if you provide services for international guests, communication is one area you do not want to leave behind to stagnate.

What matter most are the connections forged between people.

What matter most in the service industries are the connections forged between people. Read any business book and you’ll find countless examples of companies that sell product at higher prices than competitors, but still experience success due to an unwavering commitment to customer service. The companies that are able to persevere through tough times and turn profits, year after year, are not the ones that base their basic operations on shrewd economic principles with dead-eyed employees fulfilling job duties, nothing more, nothing less. The companies that are able to find true longevity and success are the ones that focus on people – that means both the customers they serve and the individuals they employ.

In order to provide value to your customers and excellent customer service to your guests, you must invest in your employees. Part of their training in operations and company culture should include a section on communication skills. If you serve international clients, special training in cultural communication can set your organization apart from the competition.

We all want to be the best at what we do. Employee training in cultural communication can be extremely valuable to your organization. Have a consultant train your staff once and you’ll see lasting customer service improvements that quickly recover the cost of the service. Companies of all sizes reap the rewards of communication skills training through better, more responsive customer service.

If you are interested in learning more about how you can increase profit margins with cultural communication training for employees, contact us. We provide consulting services to select organizations looking to build customer relationships through effective cross-cultural communication. Help your company make a name for itself through the human connection.

We provide consulting services to select organizations looking to build customer relationships through effective cross-cultural communication.

[1] Mickley, K. & Kensinger, E. (2008). Emotional valence influences the neural correlates associated with remembering and knowing. Cognitive, Affective, and behavioral Neuroscience, 8, 143-152.

Mickley Steinmetz, K. & Kensinger, E. (2009). The effects of valence and arousal on the neural activity leading to subsequent memory. Psychopsyiology, 46, 1190-1199.

© 2018 Lingua East

Theme by Anders NorenUp ↑